While a 501(c)(3) may generate revenue and engage in activities that are traditionally associated with business, their primary objective is to serve the public good. Charities are accountable to donors, members, and the public, and are subject to regulations that ensure they operate in a transparent and responsible manner. Rather than generate profits for shareholders or owners, a 501(c)(3) generates “profits” to increase their impact on a particular issue or community. Join me for a look at how your nonprofit can increase donations, track impact, and adopt a more effective business model and why Salesforce’s NEW Nonprofit Cloud gives you the tools and automations to make more good happen!
