About Midwest Dreamin’

We want to inspire the Community!

Midwest Dreamin’ is a community led, community ran event. Organized by the following regional User Group leaders who had a dream to bring a ‘Super User Group’ with marquee quality speakers to the Midwest for learning and networking.

Photo Gallery

Check out last year: Photos

Previous Event Quotes

Here are some of our favories quotes from past events:

  • MD was exactly what I was looking for, something geared toward admins and developers.
    – Mary Tagler
  • The Salesforce community is awesome! It was great to have so much content generated by end users/customers.
    – Midwest Dreamin’ Attendee
  • I thought the content of the sessions was very thorough. The location was great. While I always enjoy Dreamforce, I prefer this more intimate event. Well done. I will attend future events.
    – Midwest Dreamin’ Attendee
  • I like the size of the event and the caliber of my fellow attendees. It was like a “mini dreamforce” with just a lot of great admins and developers.
    – Midwest Dreamin’ Attendee
Eric Dreshfield

Eric has been in the Salesforce ecosystem since 2009. In 2010 he started the Southern Indiana Salesforce User Group, now called the Evansville, IN Administrators Group. In 2011, he organized the very first Midwest Dreamin’, where 100 Salesforce enthusiasts descended upon Louisville for a full day of Salesforce community learning. Eric has been named a Salesforce MVP every year since 2013. He has spoken at Dreamforce in 2013, 2014, 2016 through 2019, and has organized a Dreamforce Breakfast for Newbies since 2012 as a fundraising event for Project Night Night. Eric is currently the Product Evangelist at Mogli.

Check out his blog site at https://thedreshonline.com/. And look for him tweeting from one of four twitter accounts: personal; Evansville, IN Salesforce Community Group; Midwest Dreamin’; and Dreamforce Newbie Breakfast.

Denise Carbone

Denise became an accidental Admin in 2004, and has remained active in the Salesforce Community ever since! She’s a co-leader of the Chicago User Group which serves metro Chicago since 2008. and she is one of the First 500 Salesforce users to obtain the Administrator Certification. She’s also a 7X Salesforce MVP, now MVF HoF member.

The energy and collaboration within the ecosystem keeps her inspired and engaged. She’s excited to be a core member of the Midwest Dreamin Planning Committee since it first came to Chicago, and this year Minneapolis!

Andy Ognenoff

Andy has been a Salesforce admin/developer/architect since 2005, as well as an active member and supporter of the Salesforce community! He has been a Salesforce MVP since 2011, a past Dreamforce speaker and holds 7 Salesforce certifications including the elusive Certified Technical Architect credential. Andy has been the co-leader of the Wisconsin Salesforce User Group since 2011 and this will be his 3rd Midwest Dreamin’.

Nick Lindberg

Nick has been a Salesforce user since 2009. Starting as an accidental admin for Students Today Leaders Forever based out of Minneapolis, he quickly helped co-found the Twin Cities Nonprofit Salesforce User Group in 2010. Nick likes to believe if you can dream it, you can do it in Salesforce. At Dreamforce 2014, he took that to heart presenting how he created an app called DragForce to track his passion outside of work – drag racing an ’85 Camaro. Nick has been an MVP since 2015 and holds 4 certifications.

Dale Ziegler

Dale started his Salesforce journey as the #soloadmin at the railroad in 2011, immediately immersing himself in the Kansas City User Group and the Trailblazer Community as a whole. At the end of 2016, he moved into the consulting world, and is now with 7Summits. He is now the co-leader of the Kansas City User Group and MVP Office Hours, has attended every Dreamforce starting in 2011 (aka Metallica), every Midwest Dreamin’ since 2014, and has presented numerous times. He loves talking all things Salesforce, and particularly loves learning for the low moments to make the highs that much sweeter!

Jim Carbone

Jim has been building software for over 20 years and is a software development leader at Riskonnect. He is an advocate for cloud technologies and is happy to be part of this wonderful community!

Samantha Safin

Samantha is a Senior Project Manager with Arkus, Inc. She started as an accidental solo admin of both Salesforce and Marketo and has not looked back since, hunting down certifications in the wild and blazing a moderate trail on Trailhead. After attending Midwest Dreamin’ in 2014, she started the West Michigan Women in Tech User Group. She is also the polymath behind https://polymathforce.com, and a flamboyant geek. As living proof that dreams do come true, she joined the Midwest Dreamin’ planning team to help bring the best event to the midwest every year. You can find Samantha on Twitter:

Leyna Hoffer

Leyna has been in the Salesforce ecosystem, almost from the very beginning, becoming an accidental admin in 2002. She is currently the Salesforce Admin/Project Manager at MURAL and loving it – doing the best work of her life and having the time of her life doing it! A 9x Salesforce MVP, she was welcomed into the Salesforce MVP Hall of Fame in March 2020. Leyna is the former Leader of the Twin Cities Salesforce User Group (2008-2015) and was among the First 500 Salesforce users to hold a Salesforce Certification. Leyna has attended Dreamforce 15 times in person and 2 times virtually. She was a speaker at Dreamforce from 2010-2018 and was the Content Manager for Midwest Dreamin’ in 2014 and 2015. Although she is now located in Ft. Myers, FL, she is coming back to her roots to once again join the MWD team!