About Midwest Dreamin’

We want to inspire the Community!

Midwest Dreamin’ is a community led, community ran event. Organized by the following regional User Group leaders who had a dream to bring a ‘Super User Group’ with marquee quality speakers to the Midwest for learning and networking.

Previous Event Quotes

Here are some of our favorite quotes from past events:

  • MD was exactly what I was looking for, something geared toward admins and developers.
    – Mary Tagler
  • The Salesforce community is awesome! It was great to have so much content generated by end users/customers.
    – Midwest Dreamin’ Attendee
  • I thought the content of the sessions was very thorough. The location was great. While I always enjoy Dreamforce, I prefer this more intimate event. Well done. I will attend future events.
    – Midwest Dreamin’ Attendee
  • I like the size of the event and the caliber of my fellow attendees. It was like a “mini dreamforce” with just a lot of great admins and developers.
    – Midwest Dreamin’ Attendee
Eric Dreshfield

Eric has been in the Salesforce ecosystem since 2009. In 2010 he started the Southern Indiana Salesforce User Group, now called the Evansville, IN Administrators Group. In 2011, he organized the very first Midwest Dreamin’, where 100 Salesforce enthusiasts descended upon Louisville for a full day of Salesforce community learning. Eric has been named a Salesforce MVP every year since 2013. He has spoken at Dreamforce in 2013, 2014, 2016 through 2019, and has organized a Dreamforce Breakfast for Newbies since 2012 as a fundraising event for Project Night Night.

Check out his blog site at https://thedreshonline.com/. And look for him tweeting from one of four twitter accounts: personal; Evansville, IN Salesforce Community Group; Midwest Dreamin’; and Dreamforce Newbie Breakfast.

Denise Carbone

Denise has been in the Salesforce ecosystem since 2004 and an active member of Salesforce Community since 2006. She’s a co-leader of the Chicago User Group (@ChicagoSFDGUG) which serves metro Chicago, and a 7X Salesforce MVP, now MVF HoF member.

She’s the Director of Salesforce Delivery for Ascend Technologies, where she focuses on consultant best practices and client success.

She has been a core member of the Midwest Dreamin Planning Committee since it first came to Chicago in 2014!

Nick Lindberg

Nick has been a Salesforce user since 2009. Starting as an accidental admin for Students Today Leaders Forever based out of Minneapolis, he quickly helped co-found the Twin Cities Nonprofit Salesforce User Group in 2010. Nick likes to believe if you can dream it, you can do it in Salesforce. At Dreamforce 2014, he took that to heart presenting how he created an app called DragForce to track his passion outside of work – drag racing an ’85 Camaro. Nick has been an MVP since 2015 and holds 4 certifications.

Jim Carbone

Jim has been building software for over 25 years and is a software development leader at Consilio. He is an advocate for cloud technologies and is happy to be part of this wonderful community!

Leyna Hoffer

Leyna has been in the Salesforce ecosystem, almost from the very beginning, becoming an accidental admin in 2002. A 9x Salesforce MVP, she was welcomed into the Salesforce MVP Hall of Fame in March 2020. Leyna is the former Leader of the Twin Cities Salesforce User Group (2008-2015) and was among the First 500 Salesforce users to hold a Salesforce Certification. Leyna has attended Dreamforce 15 times in person and 3 times virtually. She was a speaker at Dreamforce from 2010-2018 and was the Content Manager for Midwest Dreamin’ in 2014, 2015, 2022, 2023 and now her final year – 2024. Although Leyna has been located in Ft. Myers, FL for the past 5 years, she still considers the Twin Cities her Salesforce home and is happy to be a part of the MWD team!

Michelle Hansen

While Michelle became an #AccidentalAdmin in 2013, she discovered the Salesforce Community in 2018 and hasn’t looked back! In addition to serving as the co-leader of the Cedar Rapids User Group and a Trailhead Mentor, she co-hosts the Automation Hour webinar series and has presented at numerous user groups and events across the United States. A 2-time MVP, Michelle is passionate about helping the next generation of trailblazers succeed and is thrilled to join the planning committee for Midwest Dreamin (which was her first Dreamin event)!

Trailblazer Community Profile: https://trailblazer.me/id/michellehansen


Jeanette has been a Salesforce Admin since 2015 but didn’t learn about the Salesforce Community until 2017. That’s when everything changed and she’s been actively involved in the community ever since! Jeanette enjoys giving back to the community in many ways. She has been a Salesforce Lightning/Platform Champion and Service Ambassador/Service Star, has presented at user group meetings, is a volunteer instructor with PepUP Tech and been a volunteer at events such as Dreamforce, TrailheaDX (now TrailblazerDX) and WITness Success. She’s excited to now be a part of the MWD team!

Matt Lackey

Matt has been working with Salesforce for almost 10 years, starting his career as an end user in a Sales Operations role. In 2020, he helped his company implement CPQ and got hooked on the Admin side of Salesforce. Currently a certified Salesforce Administrator at NISC, Matt is actively involved with his local St. Louis user group and is excited to give back to the Salesforce Community as part of the Midwest Dreamin’ team!