Leyna Hoffer Leyna has been in the Salesforce ecosystem, almost from the very beginning, becoming an accidental admin in 2002. A 9x Salesforce MVP, she was welcomed into the Salesforce MVP Hall of Fame in March 2020. Leyna is the former Leader of the Twin Cities Salesforce User Group (2008-2015) and was among the First 500 Salesforce users to hold a Salesforce Certification. Leyna has attended Dreamforce 15 times in person and 3 times virtually. She was a speaker at Dreamforce from 2010-2018 and was the Content Manager for Midwest Dreamin’ in 2014, 2015, 2022, 2023 and now her final year – 2024. Although Leyna has been located in Ft. Myers, FL for the past 5 years, she still considers the Twin Cities her Salesforce home and is happy to be a part of the MWD team!