Peter Coffee

Peter Coffee, VP for Strategic Research at Salesforce, has been with the company for thirteen years. He works with the company’s customers and partners in areas including connected customer engagement, new data models and methods, trust technologies and practices, and business applications of AI-derived techniques. He spent the previous eighteen years writing for publications including eWEEK, Computer Language and AI Expert, and before that worked for ten years as an AI application analyst and desktop computing manager at The Aerospace Corporation and in project management roles for various divisions of (what was then) Exxon Corporation. He has lectured on innovation strategies and AI techniques at Stanford, CalTech, UCLA, Harvard Business School, and the Sloan School of Management at MIT along with other institutions in Singapore, India and Spain; he advises on curriculum in analytics and “big data” initiatives for three additional U.S. universities. His two published books are How to Program Java and Peter Coffee Teaches PCs; his current work often appears on the UK tech news site “Diginomica” at

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