Pardot and Sales Cloud are made for each other. Like peanut butter and jelly, cookies and cream, whiskey and Diet Coke — both function better with the other tightly integrated.
This isn’t a “flip the switch” thing, however. Running an effective lead generation/nurturing program requires a thorough knowledge of both systems and their integration points.
Join this session to learn about complementary functionality in Pardot and Sales Cloud and how your organization can use both to their fullest potential to streamline marketing and sales processes.
Topics Covered:• Key functionality in Pardot & Sales Cloud that works together• Pardot Campaigns vs. Salesforce Campaigns• Options when configuring your Pardot/Sales Cloud connector• Reporting on results with Campaign Influence attribution models• Rumors & rampant speculation on future changes to the Pardot/Sales Cloud integration