Artful Automation

Automation for automation’s sake is the wrong approach. Rather we should we seek to leverage the salesforce ecosystem to promote a more mindful approach to go-to-market automation that it built around the customer journey. If you can successfully identify the recurring milestones in your buying cycle you can chart a course for your stakeholders that enables them to reach and enable your customers with stunning efficiency. But the automation isn’t enough. We must incorporate a collaborative but scalable approach to discovering and validating where automation will serve our customers best.

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Automation
Location: Lake Superior B Date: July 21, 2022 Time: 2:00 pm - 2:45 pm Keith Jones Leyna Hoffer